A "Juicy" Headline Hint from Google
Want to quench your thirst for Google juice? Here’s a headline tip for press releases that I received yesterday via an annoucement from Business Wire: Shorter Headlines Can Lead to Google Juice Lock up...
View ArticleHow 5 Words Can Instantly Create Curiosity in Your Headlines
I make no secret in my belief that curiosity is the strongest force in direct marketing. Since people have a natural desire to find out more than what they know, tapping into this trait is one way to...
View ArticleHeadline Help from Jay Abraham
A couple of weeks ago, I came across Jay Abraham’s list of The 100 Greatest Headlines Ever Written. It’s already been a great tool for helping me come up with new headline ideas for a couple of recent...
View ArticleCan Your Marketing Materials Pass This Grade-School Challenge?
As the son of two teachers (my mom taught 7th and 8th grade English, while my dad was a sociology and anthropology professor at a local community college), I lived in an educational environment for the...
View ArticleWhy So Many Print Ads Fail
If you’re not getting the leads you want from your print ads and you can’t figure out what’s going wrong, you can likely trace your problem to one of the three common mistakes mentioned below. Let’s...
View ArticleBoost Your Marketing Message With This 15-Point Website Content Checklist
Your website content is an essential piece in the persuasion process. Its effectiveness determines how well your marketing message appeals to your prospects’ emotional senses that trigger action. The...
View ArticleSimple Copywriting Strategies for Creating Compelling Marketing Materials
I’m about to blatantly ignore your needs … That way I can tell you about my “industry-leading solutions” … ramble on about myself … write in a sophisticated manner you can only decipher with a...
View ArticleIs Copycat Marketing Killing Your Brand?
Copycat marketing is a growing problem within the business community. Just Monday I opened a Valpak mailing that included 4 ads for garage door companies — and they all shared the same headlines,...
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